The
Heroes Web Experience Grows
NBC has announced plans for new interactive Heroes
online content, including special websites featuring
secret files, special commentaries, and much more.
Here's
the press release:
NBC
GIVES 'HEROES' AUDIENCE A 360 DEGREE EXPERIENCE BEGINNING
ON JANUARY 22
NBC
Digital Entertainment To Launch Comprehensive Interactive
Extension For Scripted Series Sponsored In Part By Nissan
Burbank,
CA - January 19, 2007 - NBC today unveiled its extensive
"TV 360" realization for the breakout-hit "Heroes."
The digital extensions, which launch with the return of
original episodes of the show on Monday, January 22nd,
will include exclusive and original content made available
on several alternative platforms, sponsored in part by
Nissan.
The
announcement was made by Jeff Gaspin, President NBC Universal
Cable Entertainment, Digital Content and Cross Network
Strategy.
"This
is particularly exciting because it's the most developed
TV 360 application we've created for a scripted series,
and the first to use this level of interactivity,"
said Gaspin. "'Heroes' has proven itself a hit on-air
and online, and these extensions of rich, original content
will allow our audience unprecedented access to new levels
of the show as they dig deeper."
Beginning
on January 22nd, viewers will be invited to experience
"Heroes" in a whole new way. As they investigate
on-air clues and learn new truths about the characters,
their involvement will lead them to new platforms, including
interaction with unique mobile content; a WAP (Wireless
Application Protocol) site that one of the characters
gives them access to; a special "two screen"
application which provides a real-time experience; access
to the fictional Primatech Paper company's phone system;
and significantly increased original content on NBC.com
including secret files, hidden sites and original commentary
from cast members added to each streaming episode.
"This
opportunity is the next step in continuing Nissan's successful
partnership with Heroes," said Melissa Adams, Senior
Manager of Media, Nissan North America. "'Heroes'
has been key to helping Nissan establish its new entry
compact car, Versa. Heroes 360 will only further enhance
the awareness of Nissan's innovative products."
As
the season of "Heroes" continues, the "Heroes
360" extensions will evolve with new areas of exploration
each week. OMD will be handling the media buying and implementation
for Nissan.
From
creator/writer Tim Kring (NBC's "Crossing Jordan")
comes the Golden Globe nominated "Heroes," an
epic drama that chronicles the lives of ordinary people
who discover they possess extraordinary abilities. "Heroes"
has been honored recently with a People's Choice Award,
an AFI Award and a Multicultural Prism Award, as well
as nominations at the Golden Globe Awards, NAACP Image
Awards, WGA Awards and Satellite Awards. As a total eclipse
casts its shadow across the globe, a genetics professor
(Sendhil Ramamurthy, "Blind Guy Driving") in
India is led by his father's disappearance to uncover
a secret theory -- there are people with super powers
living among us. A young dreamer (Milo Ventimiglia, "Gilmore
Girls") tries to convince his politician brother
(Adrian Pasdar, "Judging Amy") that he can fly.
A high school cheerleader (Hayden Panettiere, "Ice
Princess") learns that she is totally indestructible
while trying to relate to her father (Jack Coleman, "Dynasty")
who has a keen interest in people with special abilities.
A Las Vegas single mother (Ali Larter, "Final Destination")
struggles to make ends meet to support her young son (Noah
Gray-Cabey, "My Wife & Kids") and discovers
that her mirror image has a secret. A fugitive from justice
(Leonard Roberts, "Buffy the Vampire Slayer")
continues to baffle authorities who twice have been unable
to contain him. A gifted artist (Santiago Cabrera, "Empire"),
whose drug addiction is destroying his life and relationship
with his girlfriend (Tawny Cypress, NBC's "Third
Watch"), can paint the future. A down-on-his-luck
Los Angeles beat cop (Greg Grunberg, "Alias")
can hear people's thoughts, which puts him on the trail
of an elusive serial killer. In Japan, a young man (Masi
Oka, NBC's "Scrubs") develops a way to stop
time through sheer will power. Their ultimate destiny
is nothing less than saving the world. Joining Kring as
executive producer are Dennis Hammer (NBC's "Crossing
Jordan") and Allan Arkush (NBC's "Crossing Jordan").
The drama is produced by NBC Universal Television Studio
in association with Tailwind Productions.
