Spider-Man
Joins The Heroes For One Night Only!
Fans will be able to legally view seven and a half
minutes of this summer's Spider-Man 3 online just
by watching Heroes at NBC.com.
Here
is the press release with all of the details:
Exclusive
Seven and a Half-Minute Scene from Spider-Man™ 3
Debuts Online at NBC.com Following Cliffhanger Episode
of "Heroes"
Spider-Man™
3 Scene to be NBC.com's First HD Stream
CULVER
CITY and BURBANK, Calif., March 1, 2007 – As Peter
Parker's Aunt May once said, there's a hero in all of
us. That will be true as Monday, March 5, becomes a night
of heroes – Columbia Pictures, in anticipation of
the release of Spider-Man™ 3 on May 4, will air an
exclusive one-minute clip from the film during the broadcast
of a cliffhanger episode of NBC's top-rated new show "Heroes,"
then premiere seven and a half minutes from the film online,
exclusively on NBC.com, for 24 hours.
As
"Heroes" moves towards the exciting conclusion
of its second story arc of its first season, viewers of
the show and Spider-Man fans will get a look at Spider-Man™
3 with a brand-new 60-second clip from the movie that
contains a cliffhanger of its own. Then, immediately following
the broadcast, Web-crawling viewers and moviegoers can
go online to catch the premiere of a revealing seven and
a half-minute film sequence that will have viewers on
the edge of their seats as it is streamed in high definition
at NBC.com.
"'Heroes'
and Spider-Man both share a common theme: everyday people
and how they deal with finding themselves in extraordinary
circumstances," said Valerie Van Galder, President
of Domestic Marketing for the Columbia TriStar Motion
Picture Group. "Because of that, this is a great
programming marriage – it makes for a night of event
television and a rare opportunity to see a scene from
one of the summer's most highly anticipated movies. We
couldn't be more excited to unveil seven and a half minutes
of the movie to help whet the appetites of Spider-Man
fans everywhere."
"We're
so pleased to be teaming up with Columbia Pictures to
present our audience with such an exciting event,"
said Vivi Zigler, Executive Vice President, NBC Digital
Entertainment and New Media. "This partnership not
only gives our users an exclusive sneak-peek at Spider-Man™
3 – a film they will undoubtedly want to see –
but also increases the richness of their experience by
allowing them to stream it in HD, a first for NBC.com."
The
one-minute Spider-Man™ 3 clip will drive viewers
to NBC.com to see the exclusive seven and a half-minute
scene from the movie, which is NBC.com's first-ever HD-streamed
presentation, on any platform. The event will be promoted
with ads in USA Today, Los Angeles Times, New York Times,
and TV Guide, as well as online and on the radio. It will
also be heavily promoted on NBC.
Columbia
Pictures' Spider-Man™ 3 reunites the cast and filmmakers
from the first two blockbuster adventures for a web of
vengeance, love, and forgiveness that will transport worldwide
audiences to thrilling new heights on May 4, 2007.
In
Spider-Man™ 3, based on the legendary Marvel Comics
series, Peter Parker has finally managed to strike a balance
between his devotion to M.J. and his duties as a superhero.
But there is a storm brewing on the horizon. When his
suit suddenly changes, turning jet-black and enhancing
his powers, it transforms Peter as well. Under the influence
of the suit, Peter's pride and overconfidence take hold
and he begins to neglect the ones he cares about the most.
As two of the most-feared villains yet, Sandman and Venom,
gather unparalleled power and a thirst for retribution,
Spider-Man's greatest battle is the one within himself
– he will need to rediscover who he is and what makes
him the hero people love.
Columbia
Pictures Presents A Marvel Studios/Laura Ziskin Production
Spider-Man™ 3 starring Tobey Maguire, Kirsten Dunst,
James Franco, Thomas Haden Church, Topher Grace, Bryce
Dallas Howard, James Cromwell, Rosemary Harris, and J.K.
Simmons. The film is directed by Sam Raimi. The screenplay
is by two-time Oscar® winner Alvin Sargent and the
screen story by Sam Raimi & Ivan Raimi and based on
the Marvel Comic Book by Stan Lee and Steve Ditko. The
producers are Laura Ziskin, Avi Arad, and Grant Curtis.
The executive producers are Stan Lee, Kevin Feige, and
Joseph M. Caracciolo.
About
Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion
Picture Group, is a Sony Pictures Entertainment company.
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Corporation of America (SCA), a subsidiary of Tokyo-based
Sony Corporation. SPE's global operations encompass motion
picture production and distribution; television production
and distribution; digital content creation and distribution;
worldwide channel investments; home entertainment acquisition
and distribution; operation of studio facilities; development
of new entertainment products, services and technologies;
and distribution of filmed entertainment in 67 countries.
Sony Pictures Entertainment can be found on the World
Wide Web at http://www.sonypictures.com.
About
NBC Entertainment and NBC.com
NBC
Entertainment develops and schedules programming for the
network's primetime, late-night, and daytime schedules.
NBC's quality programs and balanced lineup have earned
the network critical acclaim, ratings success, particularly
among young, upscale viewers, and numerous awards, including
more Emmy Awards than any network in television history.
NBC.com
is the most visited broadcast television site and the
online home for the most affluent and educated broadcast
television audience including unique offerings, such as
interactive content, text and video blogs, and more.
